With Kenny Chesney getting ready to take it wide open on his wildly anticipated Sun Goes Down 2024 Tour, with five stadiums in three cities already sold out, the easy-going songwriter/superstar adds something fresh, special and perfect for kicking back with friends. Whether mojitos, daquiris, coladas or a rum-based margarita, Blue Chair Bay® Lime Rum is an exemplary starting point.
“We couldn’t start the tour without something special to celebrate,” says Chesney. “It’s going to be an incredible summer, and I thought we should make something for No Shoes Nation that will be as delicious with just a squeeze of lime and soda as it is serving as the something extra in any number of people’s signature cocktails! However, whatever way you like to enjoy your favorite vacation-in-a-glass, it’s gonna be a little fresher with Blue Chair Bay Lime Rum.”
Today, the brand that’s won myriad medals at some of the most competitive tasting and cocktail competitions in the nation announces its new Lime Rum. Created with Blue Chair Bay’s signature clear spirit, Blue Chair Bay Lime compliments the already palette-pleasing flavors. Hitting shelves in-store next month, Blue Chair Bay’s Lime and Soda cocktail will be available on select stops throughout this year’s Chesney tour.
With a bright taste of citrus, Blue Chair Bay Lime Rum provides the tang of lime, balanced with Caribbean rum for a clean, tropical flavor. Perfect as a flavor-forward spirit added to any mixer, it adds an unexpected note to traditional cocktails (such as the Lime Colada, below) or enjoyed on the rocks.
To celebrate the newest spirit’s release, Blue Chair Bay joins Kenny Chesney’s No Shoes Radio for a Lime Launch Party at Juana’s Pagoda at Navarre Beach in Navarre, Fla. The fun all happens at the family-owned, sand-floored local institution Friday, April 12. Additional details available HERE.
And for those who can’t get there, a simple and a classic recipe to make your own fun.

Lime & Soda
  • 2 oz. Blue Chair Bay® Lime Rum
  • Club soda
    Add ingredients into a glass with ice. Garnish with mint and lime wedges.
Lime Colada
  • 2 oz. Blue Chair Bay® Lime Rum
  • 2 oz. pineapple juice
  • 1 oz. cream of coconut
  • 1 oz. coconut milk
    Blend all ingredients together. Pour into a glass. Garnish with a lime wheel and a cherry.
With 12 unique flavor expressions made with sugarcane and natural ingredients, Blue Chair Bay Rum is an award-winning premium beverage that serves a multitude of cocktail experiences. With sales of over 200,000 cases annually, it’s easily one of the most successful independent spirits launches this decade. Embodying the best of times and time well spent, Blue Chair Bay Rum has become an integral part of making memories for people across the country.
Chesney’s Sun Goes Down 2024 Tour, presented by Blue Chair Bay Rum, kicks off later this month at Tampa’s Raymond James Stadium on April 20. Playing 23 stadium shows and almost as many amphitheater dates, it culminates with an unprecedented – and also already sold out –three nights at Gillette Stadium in Foxborough, Mass. from Aug. 23 to Aug. 25.
More information, please visit BlueChairBayRum.com. For more recipes and fun, follow us on socials @BlueChairBayRum.