Kenny has always sought to push the video envelope in country music, but never more so than for The Big Revival. When CMT announced their annual video Music Awards nominees this morning, the man Kenny was among the most-nominated with four: Video and Male Video of the Year for American Kids, Collaborative Video for Wild Child, featuring Grace Potter, and CMT Performance Video for American Kids from the inaugural "CMT Instant Jam."
I think people get a sense of who you are from video, Kenny says. If you do it right, really push away from whats expected and try to reflect who you are it deepens whats on the records. I know for this record, especially, I really wanted to expand what we think of when we think of country music right now.
The psychedelic bus/ragtag youth adventure of American Kids celebrated the freewheeling euphoria that is coming of age, but also the spirit of anyone who refuses to buy in to the way things are. There were three rhythms, two hooks and no song out there like it, so I wanted a video that broke down expectations of whos listening to the music... and how anyone can feel so alive in songs!
Wild Child showed musician Gretchen Rhodes, Kenny's friend from the Caribbean, hiking, paddle-boarding, riding, and meditating near her Hawaiian home. Working with longtime director Shaun Silva, they definitely rewrote the notion of what country is and captured the essence of each song. In addition, a clip of American Kids from the inaugural CMT Instant Jam was given the nod for CMT Performance of the Year.
With The Big Revival Tour on the road through the end of August, there is much music to come Kenny. And be sure to tune in to the CMT Music Awards on Wednesday, June 10.
Get your Big Revival Tour tickets HERE