Kenny has made Corona Light part of his last six tours, and when he dropped The Big Revival, the high energy Drink It Up seemed like a logical fit for a campaign for the iconic imported light beer.
Corona Light reflects so much of what the No Shoes Nation is about: chilling out, friends, fun, the way we spend time together but cool as much as anything, Kenny says.
Enlisting an award-winning director, the :30 second spot captures the intensity of Kenny's live show, the way what we share with our friends marks us and how magic happens in odd moments. With onscreen graphics that say Less Ordinary and More of What Matters, stadium footage is married into a performance of a lifetime.
I loved they took us off the beach and went to the heart of the connection: the music, me, the fans... because I want songs that capture peoples lives. Drink It Up, to me, is the ultimate invitation to the dance and they got that in the commercial, Kenny says.
The TV spot will air nationally on a platform of TV networks including ESPN, ACM, Food Network, Bravo, Discovery, SyFy, FX and TBS. The campaign kicks off Monday, May 11.