When Kenny Chesney finds something that works, he sticks with it. For him, whether it's songs, towns or how he puts his show together, it's always about authenticity when he hits the road. Having spent 2014 on making The Big Revival, his 13th #1 Country Album debut, he's doubly serious about his 2015 The Big Revival Tour.
To that end, he has once again teamed with Corona Light to be his presenting tour sponsor. It is his sixth tour working with the Corona Light team at Constellation Brands. Not only does Chesney feel it reflects how he lives, it's a piece of how he unwinds when he's not bringing the summer's biggest show to 55 cities, including 20 stadiums.
"There are few things that feel as much like the way I live when I'm not touring as Corona Light," Chesney says. "When you want to just hang out with your friends, listen to music and enjoy the moment, there's nothing like a nice cold Corona Light to get it done... So I am pleased that once again, we're going to team up to bring my summer tour to the No Shoes Nation."
Hailed as "The King of the Road" by The Wall Street Journal, Chesney announced his The Big Revival Tour on ABC's Good Morning America October 24 - and the buzz has built ever since. Beyond a shifting line-up of country's most exciting live acts, there's one constant: the presence of Corona Light as tour sponsor.
"When something works, stick with it," Chesney says. "Like me, they're trying to find ways to do what they do better. Now, not only can people enjoy Corona Light in bottles and cans, they're making it on draft - and that may be the best way of all to enjoy it."
"Very few entertainers embody what Corona Light is all about: being down to earth, free-spirited, but also working hard and enjoying life in the process," Jim Sabia, Chief Marketing Officer - Constellation Brands Beer Division, concurs. "With Kenny, we found a great guy, who works hard to create moments fans will remember. Being part of making that happen is what this partnership has been about from day one."
With a mixture of arenas, amphitheaters and stadiums, as well as the shifting artist line-up, this year's focus is on making every city unique. Beyond Chesney's high-impact musicians, Corona Light will be the other consistent element for a concert experience destined to bring people together in the name of summer, good friends and a better time.
With The Big Revival already spawning a multiple week #1 with "American Kids" before album release and "Til It's Gone" currently at #17 with a bullet on Billboard's Country Charts, Chesney's new music has struck a chord with his fans. Rolling Stone said it "continuously brings a sense musical energy and emotional urgency," the Associated Press wrote, "Chesney's forte is that even his rockers offer snapshots of the lives of his fans" and Billboard agreed, "captures the zeitgeist of American youth."
As tickets for The Big Revival Tour go on-sale, get ready... It's gonna be quite the party.