Life On A Rock, Spread the Love Fund Anchor News Magazine Segment
New York, NY/Boston, MA: Good things come to those who wait, and for everyone expecting to see Kenny Chesney on CBS' award-winning "Sunday Morning" earlier this fall, the segment, pulled to save for sweeps, will air this Sunday, Nov. 3. Taking the CBS News crew with him for an emotional trip to Boston Medical Center to meet beneficiaries of his Spread the Love Fund, which supports ongoing care for amputee victims from the Boston Marathon bombing, as well as the end of his No Shoes Nation Tour, the piece was deemed too strong to waste.
"I knew when they decided to come back, they weren't looking for a ride on the gator," Chesney says of his second appearance on the Sunday morning news magazine. "I've grown a lot as an artist, as a person since that first one - and I think that maybe intrigued them. A lot of soul searching goes into what we do, and what we're doing in Boston in terms of the city, the fans and the Fund, especially."
Kenny Chesney did a lot in a very short year. He released the critically-acclaimed Life On A Rock, led by the gold-certified USA Today Song of the Week "Pirate Flag." He launched Blue Chair Bay Rum, receiving awards and accolades in the spirits world. And he launched the Spread the Love Fund, as he wrapped his 2013 No Shoes Nation Tour, which rocked 19 NFL stadiums and over 1.25 million fans.
With a year like that, it made sense for "Sunday Morning" to profile Chesney 8 years after their first portrait of the 4-time Country Music Association and the 4 consecutive Academy of Country Music Entertainer of the Year. That first piece follows up on a young man on the verge of superstardom as he tackled his first handful of NFL stadiums; this piece looks at a more reflective artist balancing the demands of enduring success at this level and his need to give back, make a difference and dig deeper into his creative process.
Allowing cameras into the normally reticent songwriter's charity world is a first. But given the power of what happened, Chesney didn't want people to forget that the amputees will be living with - and needing support - for the rest of their lives.
"Watching what happened on tv, as the entire nation did, really threw me," Chesney says. "But meeting these amazing people who're putting their lives together, hearing their stories and seeing how they approach getting their lives back... I was moved beyond words."
Beyond the person rarely glimpsed, they capture road life, including the annual yearbook distribution, a tradition started in 2002 and how it feels when Chesney hits the stage from as close as anyone has ever been to the man The Wall Street Journal deemed, "King of the Road."
With 2014 being spent working on his next album, this is a rare chance to see Chesney in action. Behind the scenes, onstage and in what is normally a private moment, "Sunday Morning" presents a superstar at his peak.